Isn’t it strange that in the age of the internet and innovation, basic essentials like underwear hasn’t kept up with the times? It’s as if men and women’s underwear has been organized by a kindergarten school teacher who believes that blue is for boys and pink is for girls.
Imagine a world where gender roles aren’t shoved down your throat and underwear can just be underwear.It would seem like underwear manufacturers have never met a woman who’s thighs touch, because according to them bikini cut panties must be the best choice for everyday wear instead of a pair of comfortable briefs that could save you from painfully chafed thighs.
Men and women have quietly adhered to the gendered divide of extremely boring and overtly sexual, respectively. When choosing a garment, functionality, comfort and style cannot be compromised. Underwear is the first piece of clothing to come into contact with your body. Why should the most important item of clothing make you>uncomfortable?
Today’s Instagram feed has us believing that bodies come tailor made and customized to fit our unattainable standards of beauty. Most young adults today struggle with body dysmorphia and unhealthy insecurities, driven by the fear to create a perfect version of themselves on social media. More and more teenagers are opting for plastic surgery in an attempt to be ‘comfortable in their own skin’. Procedures that were once only used to correct physical deformities and improve functionality has been normalized to the extent where thousands of teenagers genuinely contemplate surgically altering their appearances, all to be validated by followers on social media.
We reject the idea that people should be subjected to a feed of flawless faces and bodies and strongly believe in body positivity, including all kinds of bodies in our posts. We’re just as sick of photoshopped pictures and perfect makeup as you are. Tailor & Circus follows a strict policy against airbrushing and reiterating false ideas of perfection. Blatant sexualization of women has permeated through every layer of society and every single layer of their clothing as well. Overtly sexualizing women’s underwear dehumanizes women. Women are brainwashed into believing that their underwear must have some kind of sexual appeal to qualify as women’s underwear at all. The range of underwear available for women makes it extremely clear that comfort must be an afterthought and women should always look good, making basic comfort seem like luxury.
Men haven’t escaped this archaic approach to viewing gender either. We forget that a problem exists with
acknowledging the idea of including men in the discussion of body positivity. Men have been restricted by traditional ideas of how they should be perceived by society creating invisible layers of toxic masculinity around them. How can we ignore that men also experience insecurities and self-image issues but are unable to express themselves because they are held back by unrealistic standards of beauty. Body positivity is for everyone.
‘Sex sells’ is not a harmless marketing technique, sexualization has no positive side dimensions, according to one study which found that using sexual ads lead to being evaluated less favourably with memory, attitudes and buying intentions also decreasing.It does have, however, severe adverse effects on society at large, and teenagers in particular. Body image concerns are a key driver of the mental health crisis affecting young adults. While women face increased scrutiny, policing and the constant demands of crippling beauty standards, men become engulfed within the trappings of toxic masculinity; suicide is one of the biggest killers of men under 45. It also leads to strong, negative biases and victim blaming. Participants in an experiment were significantly less concerned with stories of bullying about a girl who’s picture was shown in a bikini as compared to her photo in a full sundress. This is also at the root of the shaming that rape victims often face with regard to their attire.
At the core of our efforts to desexualize underwear is the message of acceptance. Your body was meant to be loved, flaunted as it is and the standards of perfection set by advertising are fabricated.